| Phụ đề | : | What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion |
|---|---|---|
| Tác giả | : | Heinrichs, Jay |
| Nơi xuất bản | : | U.S.A.: Three Rivers Press, 2013 |
| Thông tin trách nhiệm | : | Jay Heinrichs |
| Mô tả vật lý | : | xvi, 408pgs. Paperback 24cm |
| Tóm tắt/ chú giải | : | Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The timetested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy; Eminem's Rules of Decorum; Stalin's Timing Secret; The Yoda Technique |
| Đề mục | : | |
| Ngôn ngữ | : | Eng |
| DDC | : | 303.342 / J42-H47 |
| SĐKCB | : |
|
