| Phụ đề | : | Improving Decisions About Health, Wealth, and Happiness |
|---|---|---|
| Tác giả | : | Thaler, Richard H. |
| Nơi xuất bản | : | U.S.A.: Penguin Books, 2009 |
| Thông tin trách nhiệm | : | Richard H. Thaler , Cass R. Sunstein |
| Mô tả vật lý | : | viii, 312 pages paperback, illustration 21 cm |
| Tóm tắt/ chú giải | : | Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. |
| Đề mục | : | |
| Ngôn ngữ | : | Eng |
| DDC | : | 330.019 / T365-R51 |
| SĐKCB | : |
|
