| Phụ đề | : | The Hidden Forces That Shape Our Decisions |
|---|---|---|
| Tác giả | : | Ariely, Dan |
| Nơi xuất bản | : | U.S.A.: Harper Perennial, 2010 |
| Thông tin trách nhiệm | : | Dan Ariely |
| Mô tả vật lý | : | xxii, 349 pages paperback 20 cm |
| Tóm tắt/ chú giải | : | Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn: ʺ Why comparing options leads to bad decisions ʺ Why a free gift might end up costing you more than you ever planned to spend ʺ How marketers use your brain's irrational thought patterns to manipulate you, and how you can fight back |
| Đề mục | : | |
| Ngôn ngữ | : | Eng |
| DDC | : | 153.83 / A696-D17 |
| SĐKCB | : |
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Sách cùng tác giả
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Hà Nội: Lao động Xã hội ; Công ty Sách Alpha, 2019
Phi lý một cách hợp lý
Hà Nội: Thế giới ; Công ty Sách Alpha, 2018
